I used Lisa’s PR service a while back when launching a new product.
Lisa offered the difference I was looking for with her friendly, fun appeal she naturally has.
She could quickly pinpoint the key messages that needed to be put across and cut out the fluff.
She has an extensive list of contacts that she can draw on easily depending on where your target market lies.
While I’ve only used Lisa’s service once so far, she still remembers and promotes my products when relevant opportunities arise.
If all businesses ran with such a holistic, energetic and thoughtful ethos behind them, I really think there would be a lot less struggle.