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Irish Nail Company uses technology to give customers perfect manicure

June 16, 2021

Add colour, style and a bit of glamour to your look at home this year with Semilac Nail products. The Irish Company nail distribution company based in Athlone is launching their spring/summer products for nail care. This year the nail company is using technology to help you get the best from your polish at home. Semilac nail formula has been adapted to different types of nails and purpose. To make it even more user friendly, customers are prompted to take a quiz online to make that base selection even easier, which leads to you getting longer from your polish.

The new gel polish collection, Closer Again (Hoping soon we all will be back together and living life) will bring out those bright pastel colours that will brighten up any hand and look this summer.

“We wanted to bring freshness and energy to the nails.  Life right now is very hard and we are all trying to master each day as best we can. Our customers have become almost nail technicians over the past 12 months, it is so great for us to see people starting to love the process and becoming so good at their nails themselves. All the polish names for this season refer to the activities we cannot wait to get back doing, like Travel, Escape, Go out and Dance with Me, “Explained Piotr Kuznik of Semilac Ireland.

Semilac offer a large selection of products, over 300 gel polish colours. accessories, nail effects, devices. It has become a one stop shop for customers to get everything they need to get their nails looking beautiful.

The online nail platform allows people to get everything they need for their nails.

In 2020 the Semilac.ie website grew in users by 100% from their 2019 visitors and customers, growing from 42k to 85k.

The at home manicure might seem complicated or people simply like getting their nails done, but Semilac have developed a simple step hybrid manicure program and a starter kit that make it easy and possible to do at home. “All you need is a little practice,” said Peter.

For the perfect hybrid manicure, the base coat that connects the nail plate with the varnish as the first layer is the key and it often depends on it whether the manicure will last long.  Semilac offers a large selection of various gel polish base coats. To check out the full Closer Again collection or to shop the brand log onto www.semilac.ie or get social across Instagram and Facebook.

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