The PR Story of a successful world record attempt, The Guitarathon 2017

Good Friday 24 Hour Guitar Lesson breaks Guinness World Record

Galway Man first in the world to take on 24 hour challenge

We were brought on for the post, during and pre PR campaign, there was no budget €0 for this on advertising or marketing. This campaign was purely PR driven. The creative was directed by Lisa Regan through photography direction and story of what was to happen. The campaign across on line media, traditional print media, radio and social media traction was worth €275,000. 

Like all of our clients and projects, we believe in them and work together to bring ideas to life through stories and photography, This was an ACE project to be involved with.

Gracias as they say in Roscommon

Now here is the story:

Galway musician Dave Donoghue along with 400 on guitar have broken the Guinness World Record for the longest guitar lesson in the world. The lesson began on Good Friday 14 April at 9am and finished with a few extra minutes thrown in…for the just in case* after 9am on Saturday 15 April.

The talented and qualified guitar teacher who runs Kaizen Guitar in Galway did it all to raise funds for Jigsaw Galway whilst strumming out for 24 hours. With a target of €5,000 The Guitarathon hit this just after 10am, but the online platform (Link Below) is still available for donations and will be open for another week.

The Guitarathon was an Official Guinness world record attempt that will took place with over 400 people on Friday 14th April in Monroes Side Bar in Galway’s westend. The entire event happened over 24 hours, featuring 24 different hour-long lessons and there had to be always 20 students per class.

Upon finishing the 24 hour challenge an emotional yet delighted Dave strummed out one last tune with the 20+ students to end on a complete high. ” It was something I wanted to do since 2013 and I am just overwhelmed today that it has happened, we have done it and people were just so supportive to this dream of mine. Some students were here for 13 hours playing, It has been a surreal 24 hours and I don’t think I can ever thank all my support team behind the scenes enough,” smiled Dave.

The event was ran by Bash director Aoife Kenny who was on site for 24 hours ensuring that all sessions were full and that the entire event ran as smoothly as possible. ” We needed to ensure Dave’s only focus was the music on the day, the admin side was down to our team and this has been an incredible and very rewarding challenge to be associated with. At 4am we needed that energy boost but between fresh faces coming in and the sheer talent in the room, we got there,” explained Aoife.

The Guitarathon was been supported by Galway businesses including Bash,
Joyces Supermarkets, Delta Security and Ultan Molloy Executive Performance Coaching.

Set up in 2012, Kaizen Guitar has been aiming to improve the quality of lives around the world by helping people realise their true potential. This is done by educating and connecting with the community through products, services and events that open up new possibilities in both their playing and everyday lives.

“We intend to play a significant role in the future of guitar education, making it as fun and as accessible as possible for all ages and abilities. It’s all about the individual and what their interests and passions are. Kaizen is the practice of continuous improvement. It’s all about enjoyment and learning through the persons interests be it sport, reading, music or art,” explained Dave.

For more information and to donate log onto www. or check out The Guitarathon- The world longest guitar lesson on Facebook or click the link

This is Galway


This is Galway

Irish Mirror

This is Galway

This is Galway

Galway Bay FM

2017-04-12 (2) City Tribune 14 2 2017 Connacht Tribune 20 4 2017 Galway Independent 19 4 2017 Galway Indo 15 3 2017 Dave Donoghue 24 Hours Later ICM 18 3 2017???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Tuam Hearld 20 4 2017Tuam Herald 10 3 2017 5 One more Tune- Dave Donoghue mid way through The GuitarathonThe Guitarathon Live Paddy Toman ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Dave Donoghue 6 hours into the Guitarathon

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