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A Gentle Life: Celebrating 10 Years of The Tweed Project

May 27, 2024

As The Tweed Project celebrates its 10th anniversary, the 2024 collection stands as a testament to a decade of commitment to simplicity and the artistry of natural fabrics. From the west of Ireland, the brand unveils a collection resonating with the ethos of gentleness and mindful consumption.

The Tweed Project presents ‘A Gentle Life,’ a collection that pays homage to the brand’s origins of simplicity and the thoughtful use of indigenous materials such as tweed, linen, and Aran knits. Showcasing a harmonious blend of tradition and contemporary design, the collection features blush pink linen from Emblem Weavers in Wexford and cream Tweed from Molly & Sons.

Each piece in the collection tells a story of craftsmanship and intentionality, reflecting the brand’s unwavering commitment to a slow and gentle approach to fashion. Drawing inspiration from the past while embracing the present, ‘A Gentle Life’ invites wearers to indulge in pieces that seamlessly blend individuality while echoing the spirit of times past.

Set against the backdrop of the Atlantic Ocean in Co. Clare, the collection not only captivates with its aesthetic but also seeks to forge a connection between today’s wearer and the bohemian souls who once inhabited the rugged landscapes of Clare a century ago. Through a tapestry of Donegal woven Prairie blankets, the collection channels the essence of a simpler time, where the pursuit of aestheticism and freedom reigned supreme.

This milestone collection is a testament to the enduring partnership between The Tweed Project’s founders, Triona Lillis and Aoibheann MacNamara. Reflecting on the journey, “Our principles remain unchanged; our love for what we do continues to drive us forward. We are grateful for every piece we have had the privilege to create—and every client we have.”

Celebrating a decade of creativity and collaboration, ‘A Gentle Life’ also marks a poignant collaboration with Rachel Poirer from Teac Damsa and Filmmaker Tadhg O’Sullivan, underscoring the brand’s commitment to simplicity in all its forms—emotionally, environmentally, and spiritually.

Prices for pieces start at €120. For more information and to explore the collection, visit www.thetweedproject.com.

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