Gavan Hennigan- The PR Story of a 5,000km Atlantic row and so much more

One of the best- when I get to work with people who are embarking on a very special journey be it with a product, their own start up or an actual journey of many physical and mental miles, well then its days like this I love being a communications consultant.

This December Gavan Hennigan is embarking on a journey with a 5,000km Atlantic row. You’re doing what? Is the most common reaction when people hear what Irish Extreme Environment Athlete Gavan Hennigan is planning for this December 2016. Here is a look of his PR Campaign to date- Gavan is looking for corporate sponsorship for this challenge. This could be a hugely important relationship for your business to be part of what will be an historic journey.

The Galway man is preparing for his biggest adventure to date, a solo row across the Atlantic as part of the Talisker Whiskey Atlantic Challenge. The 5,000km crossing will be made in a specialized Ocean rowing boat and it will take up to 3 months to complete the gruelling task.

Throughout the row, Gavan will face raging seas, howling winds, sharks, blisters, salt rashes, sunstroke and sleep deprivation but is strengthened by his resolve to do this and to raise monies for four charities, RNLI, Cancer Care West, Jigsaw and Sanctuary.

In 1966, British Paratroopers Chay Blyth and John Ridgway rowed across the North Atlantic from Cape Cod on the North American Coastline to Ireland.. This row remains a benchmark for human adventure to this day.

Their trip laid the foundation for the Talisker Whisky Atlantic Challenge, a 5000km unsupported race from San Sebastian on the Canary Island of La Gomera to English Harbour in the Carribean Island of Antigua.

The voyage is widely considered to be one of the toughest challenges on the planet, pushing those who attempt it to their limits. To this day more people have climbed Everest, reached the North Pole or ventured into space than have successfully rowed the Atlantic. Not only that, but Gavan plans to row it solo for which there have been even fewer crossings.

Gavan has pushed the extremes of what is possible for the human body and mind from working at extreme water depths to climbing high-altitude peaks in the Himalayas. 

But why has he been driven to this? Gavan suffered badly at the hands of alcohol and drug addiction and went into rehab at 21. He managed to turn his life around and has stayed clean and sober since then (now 35).

Through his personal adversity, career and expeditions he has built an incredible mental fortitude which was tested during his last expedition where he crossed frozen Lake Baikal in Siberia on foot. He is one of only a handful of people to have completed the Solo 700km traverse over 17 days.

Gavan has adventured to all 7 continents, climbing and snowboard mountaineering in Antarctic, Arctic, Alaska, Ultra Running at home in Ireland and he has completed 2 of the longest and toughest Winter Ultras in the world – the Likeys 6633 566km Ultra inside The Arctic Circle and The Yukon Arctic Ultra 500km where he placed 2nd with the 3rd fastest time recorded since it’s induction in 2003. Through both of these events Gavan has raised over €12,000 for Galway charities.

On the 15th of December 2016 Gavan will undertake this mammoth adventure completely solo and unsupported, bidding to be one of only a handful of people on the planet to have rowed an ocean solo.

To find our more or to support Gavan on his solo Atlantic Row log onto www.gavanhennigan.com 

The Irish Times

Galway Bay FM

Irish TV

 

GI Gavan 29 June jUNE 30TH GA Gavan SBP GAVAN

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